Unsound Surf

Peter Kerasiotis web and ui/ux samples

 

Unsound Surf


Industry: Retail/ Ecommerce

Role: Web & UI/UX Designer

Tools: Figma, Adobe XD, Sketch, Photoshop, Bootstrap, html/css/sass/js, jQuery.

Popular surf store on Long Island, NY looking to expand its customer base for every season catering to an active lifestyle. As a much beloved staple surf store in the North East, the transition to digital was not a difficult one.

A new revamped responsive site, ecommerce, clear and easy log in, CTA's and safe, intuitive user interface for purchases, payment options and speedy checkout process plus, interactive features, an ongoing conversation and involvement in the local community and the general customer base through email and social media/email campaigns and digital marketing featuring sales, events, competitions, fundraising events, and community building combining high quality product, easy/safe online transactions and a general endless summer vibe.

 

 

 

 

 

User Personas

 

 

Wireframes

 

The Design

 

 

 

All Devices

 

 

Email

Mobile

Mobile

 

 

Mobile

 

 

Mobile

Mobile

Mobile

 

 

Landing Pages

Newsletter

 

 

Newsletter

 

 

Desktop

Desktop- Homepage

Desktop- Wetsuits

 

 

Payment & Checkout- Mobile

Newsletter

 

Newsletter

 

Newsletter

 

Newsletter

 

Newsletter

 

Newsletter

 

 

Results

Increase in website traffic & interaction: +47%.
Increase in online orders: +38%
Increase in foot traffic: +24%.

 

 

 

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