Best friends since grade school, Rob and Suzie, wanted to create an online casual clothing brand that would be hip. stylish and comfortable.
Suzie had created the logo based on the lotus flower which she saw as emblematic of the Eff it Just Be philosophy- the lotus flower is known for defying all odds by rising up at dawn from the mud and murky waters and blooms unscathed in brilliant colors.
Part Lululemon, part Quiksilver and total parts unique, we envisioned a brand for the active lifestyle-sports, yoga, training-and also a philosophy of taking life in stride with all its ups and downs and never giving up that would also go into home decor, jewelry, beach essentials etc. The tone was playful and hip, the social and web presence were as well. Fun, casual, a bit edgy, stylish and positive.
The first phase was a hit with Shopify hosting the main site and store and currently there is discussion for supplying certain brick and mortar stores which will require a revamping of our site and digital presence. Stay tuned.
