The Visiting Vet Of New York
& Paws In Peace

Peter Kerasiotis

 

 

The Visiting Vet of New York


Industry: Veterinary Medicine

Role: Web & UI/UX Designer, Social media, Digital Marketing

Tools: Figma, Adobe XD, Sketch, Photoshop, InVision, Wordpress, html, css/sass, Javacript, jQuery.

Dr. Avra Frucht, a NYC based pet vet with over 20 years of experience was looking to redesign her main site for her main business and create an additional one for her pet euthanasia and hospice services. We went over her site together and discussed what she wanted her new site to do for her and why she was not satisfied with her previous one. I got to meet some of her clients, spoke to various pet owners around the city and asked what they were looking for when making decisions about their pet's well being, looked at what her peers were doing and what their digital presence was doing for them. Her new site was colorful, joyous, with easy and intuitive navigation and CTA's. For her euthanasia site we chose a more sombre tone while still maintaining a hopeful and loving vibe which was very important to her. On her main site, special emphasis was given to her online pharmacy as she wanted to transition into that arena. Her social media followers quadrupled in jut a few short weeks and her new site has attracted a 20% increase to her business and all this amidst the Covid-19 outbreak. We are currently working on a third site devoted solely to her online pharmacy and virtual consultations

 

 

 

 

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