Unsound Surf

Peter Kerasiotis web and ui/ux samples

 

Unsound Surf


Industry: Retail/ Ecommerce

Role: Web & UI/UX Designer

Tools: Figma, Adobe XD, Sketch, Photoshop, Bootstrap, html, css/sass, Javacript, jQuery.

Local surf store on Long Island, NY looking to expand its customer base for every season catering to an active lifestyle. As a much beloved local shop, the transition to digital was not a difficult one.
A new revamped responsive site, ecommerce, clear and easy log in, CTA's and safe, intuitive user interface for purchases, payment options and speedy checkout process plus, interactive features, an ongoing conversation and involvement in the local community and the general customer base through email and social media/digital marketing featuring sales, events, competitions, fundraising events, and community building combining high quality product, easy/safe online transactions and a general endless summer vibe.

 

 

 

 

 

 

 

 

All Devices

All Devices

Mobile

Mobile

Mobile

Mobile

Mobile

Desktop- Homepage

Desktop- Wetsuits

Newsletter

 

Behind the Scenes

 

User Personas

 

 

Wireframes

 

Payment & Checkout

 

 

 

Interactive

 

Results

Increase in website traffic & interaction: +47%.
Increase in online orders: +38%
Increase in foot traffic: +24%.